History, Mission, Goals

Our History

Formed in 1992, the Florida Rural Health Association was established to unite individuals and organizations across Florida in advocating for accessible and affordable healthcare for all rural residents. This shared commitment has strengthened the FRHA membership, fostering a unified voice for rural health.


Mission Statement: 

To safeguard and improve the health of rural Floridians.

Vision Statement:

To be the recognized unifying voice, leader, and expert on health and health care issues affecting rural Florida.

We accomplish this Mission by:

  • Establishing, maintaining, and enhancing relationships and coordination among rural Floridians, communities, hospitals, healthcare professionals, county and state agencies, and strategic health alliances;
  • Serving as an information and research clearinghouse, bringing together rural health expertise, organizing and sharing data, and disseminating best practices in meaningful and useful formats;
  • Advocating for and promoting the health needs of rural Florida.


Values Statement:

The Florida Rural Health Association adheres to the following Values and believes they help define the culture and belief system of our organization, while guiding its and its members' decisions, actions, and behavior. They are the essence of the Association's identity:         

  • Responsive*
  • Proactive*
  • Integrity*
  • Accountability*
  • Respect*
  • Collaboration
  • Kindness
  • Compassion
  • Inclusive
  • Stewardship
  • Commitment
  • Healthy
  • Leadership
  • Results-Oriented
  • Accessibility

Note: While the Florida Rural Health Association considers all of the above Values to be equally important, the five Values followed by an asterisk are considered to be foundational to the Association's culture and belief system.